Communication

Communications specialist | Sep. 2019–Present

Events & publicity coordinator | Dec. 2018–Aug. 2019

  • Drive brand development and marketing for the Center for Social Solutions, including through the creation of a Master Communication Plan, style guide, and more

  • Launch new initiatives, i.e. orchestrating 17 partner posts on Facebook and Twitter to publicize an event that earned a potential reach of 17.9-44.8k across platforms

  • As events & publicity coordinator, I also worked for the Department of Philosophy to develop their publicity and marketing materials for its 80 events held throughout the year, inclusive of print, web, email, and social media

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HEAD COACH | JULY 2016 - present

  • Author all communications and maintain relationships with the school, athletic department, organization, parents and students

  • Manage the logistical and instructional aspects of running the team, including planning events

  • Pioneered the team sponsorship program and an off-season schedule of educational workshops and team trips

Project Manager | Dec. 2017 - Nov. 2018

  • Assisted account executives with managing email and direct mail marketing projects for FCA, Mopar, and Maserati

  • Served as the intermediary between account, creative, production, data, email and legal teams

  • Ensured compliance with set processes and timelines, which included:

    • Understanding the objective, steps required, and time requirements for each project​

    • Accurately tracking each step of the process and ensuring that the project is on target

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Communications Asst. | June 2017 - Nov. 2017

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  • Created weekly marketing content for the company's website and intranet

  • Assisted the planning for the premier Technology in Motion exhibition and conference, which includes:

    • Building and updating pages on the event website​

    • Running the Facebook page for the event

    • Writing blog posts to share on social media

    • Creating a short promotional video for the event using After Effects

    • Advising on and creating social ad campaigns

Publicity Intern | Jan. 2017 - May 2017

  • Pitched stories to various media outlets (primarily radio) via phone and email, communicated with press and clients, and assisted publicists by conducting media research and writing press materials

  • Leon Logothetis - Press Tour

    • ​Supported publicity team for client's press tour in eight major cities

    • Earned hits with local and nationally ranked outlets like The Chicago TribuneIndy Style (TV), The Bob & Sherri ShowMornings with Kelly Golden, and The Laurie DeYoung Show

  • Finn Murphy - The Long Haul

    • Took the lead on starting the account with a radio tour

    • In three days, booked seven interviews at top local and national shows, including The Mancow Morning Show (Chicago), KRLD Morning News (Dallas), and Peter Tilden at Ten (Los Angeles)

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  • LinkedIn - White Circle
  • Instagram - White Circle
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  • YouTube - White Circle

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Southeast MI | theresa@theresaschmid.com